We’re delighted to share the news that Rigby Capital Europe has been nominated in the Asset Finance Connect Summer Awards – in the Best Marketing Strategy 2022 category – for our New Brand Identity Campaign.
As we explained at our launch, with the establishment of Rigby Capital Europe from two separate trading entities in France and the UK, our new combined organisation required a single overarching brand identity, which would represent the organisation’s joint values and objectives, whilst also allowing the different service offerings to be reflected.
The new identity, along with two linked websites and related marketing assets, was delivered by a French marketing agency, managed by a core UK and French team, led by our COO, Mathilde Saint-Pol. This launched simultaneously in February 2022 to the wider organisation in both countries. We felt that it was a successful, powerful campaign that it should be shared as a contribution to the Asset Finance Connect awards.
